Dubbed"TunyweLess," the campaign is aimed at reaching out to people through various means including both social and conventional media, asking them to either stop drinking or drink less.
"Alcohol damages life; alcohol leads to various diseases like cancer, diabetes, and heart diseases. Do you think you can drink all these bottles and your health does not get affected?" he asked, before he proposed that they stop drinking or at least drink less. The survey, which aimed to gather data on various risk factors for non-communicable diseases , involved face-to-face interviews and physical and biochemical measurements from 5,676 individuals aged between 18 and 69 from all four provinces of Rwanda.
Heavy episodic drinking is defined as the proportion of adults who have consumed at least 60 grams or more of pure alcohol on at least one occasion in the past 30 days.