The history Of Amazon Prime Day and how it impacted retail

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The history of Prime Day: How Amazon turned a typically sleepy season for sales into retail's biggest day of the year for deals

continued to rise while the prices for their products dropped amid a glut of inventory as consumer demand slowed.What began as a membership promotion for a fast-growing ecommerce company has since become a must-do affair for retailers large and small, several of whom have introduced Prime-like memberships of their own — all around the same time as Prime Day.

Walmart is offering an event similar to Prime Day called Walmart Plus Week, between July 10 and July 13.Target calls its shopping holiday Target Circle Week and this year; it takes place July 9 through July 15 and is exclusive to Target Circle members. Best Buy has a"Black Friday in July" savings event lasting three days from July 10 to July 12.

 

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