The signs with what’s known as corrective statements will appear in around 220,000 stores around the country.“These signs are particularly important because of where they appear,” said Dennis Henigan, Vice President of Legal and Regulatory Affairs for Campaign for Tobacco-Free Kids. “They appear right at the point where people will be making the decision to buy their next pack of cigarettes or next carton of cigarettes.
As part of the terms, the signs must be placed in stores between July 1 and September 30 of this year and have to stay up until at least June 30, 2025. “This is part of a package of remedies all designed to counter the deceit engaged in by these companies for so many years and continually educate the American people about the danger from these products,” said Henigan.In response to the rule, tobacco giant Altria said: “This is one of the final steps to close a long-running lawsuit with the U.S. Department of Justice. Altria is focused on Moving Beyond Smoking and transitioning adult tobacco consumers 21+ to potentially less harmful products.
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