This as-told-to essay is based on a conversation with Hannah Dixon, a 35-year-old founder of the virtual assistant training resource, from Guanajuanto, Mexico about her advice for becoming a six-figure virtual assistant. It's been edited for length and clarity.
As a virtual assistant, you're not an employee, you're a business owner — and it's essential to embrace this shift in perspective. I've seen VAs go from doing okay to creating six-figure incomes once they committed to a niche, and this was my experience as well. There's nothing wrong with having a range of proficiencies in your back pocket, but how you market yourself in terms of your core niche plays a big role in the rates that you can command.
You can also choose to niche by the types of people and organizations you work with, such as by industry and/or values; for example, choosing to work with health and wellness professionals, or with people who are passionate about elevating voices of oppressed groups, regardless of industry.Your online presence is your first impression as a VA, and it's something your potential clients are going to heavily take into account.
You can get creative with how you showcase your skills and be authentic in how you represent yourself and your work in your portfolio. People work with people, and your creative approaches to your overall online presence will be a feather in your cap as a soft skill that clients will appreciate. In fact, testament to the power of networking over the years: in my training program, I'm still sharing exclusive jobs from clients, who to this day come to me for VA services. My reputation has expanded over the years through the meaningful networking I've nurtured since day one. Another advantage is sharing high-paying job opportunities. The difference between a hobbyist VA and a six-figure earning VA often comes down to the client experience they provide.
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