Researchers found that elevated levels of choline and betaine commonly found in red meat and egg yolks was linked to aggressive prostate cancer.Can you tell me a little about Procure? How long have you been around? What do you do?
Procure was founded in 2003 — it’s our 20th anniversary this year. It was started because there was a lack of information on prostate cancer, mainly in French. They decided to make it different from other non-profits by building a biobank. So, instead of just funding research like most non-profits do, they built an infrastructure that identified 2,000 men with prostate cancer and followed them for 10 years. That was pretty innovative 20 years ago.
We also provide information: We have a website that gets around 100,000 visits per month, from all across Canada and Europe. The quality of this information is a key factor and we have developed a lot of tools for men because, as you know, men don’t necessarily talk about prostate cancer. The last part of what we do is raise awareness of the disease.
After I got involved with the biobank, Procure asked me to be on their board. Shortly after that, their CEO was leaving and they asked if I could help in that role. I told them I would give it three years and I’m in my 10year now, so I found there was a lot of work to be done. I have an IT background, so I’m able to help Procure get involved with new technologies and help prepare them for the next venture.
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