The demand for healthier food options is on the rise, driven by an increasing number of health-conscious consumers. According to a survey by, eight out of ten Filipino consumers are becoming more health conscious and would prefer healthier food choices as long as they are tasty.
Morado can provide farmers with a consistent income opportunity throughout the year as it is suitable to be planted all year round. It is also an early-maturing corn variety – farmers can harvest within 60 to 62 days after planting, enabling them to sell their produce to the market sooner. Levi Llaneta, a farmer from Albay who planted Morado shared, “Morado is very easy to sell in the market. Our buyers always look for Morado because it’s sweet, sticky, and has health benefits.”
“Every week, we plant 1-2 kg of Morado to ensure a continuous supply,” says Mike. This consistent planting approach enables him to meet the growing demand for this unique crop and capitalize on its market potential. Mike also shared that it is easy to grow Morado. He proudly mentions, “From my experience, Morado has a high germination rate at around 95%. It is also strong against diseases.”