7 top creator startups at VidCon, from Jellysmack to Kajabi

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7 top creator startups that made a big splash at VidCon, wooing attendees with exclusive parties, swag, and more

Dozens of startups showed up to VidCon, the conference for creators and their fans.Here are the top startups that went big at this year's creator conference in Anaheim, CA.

Gaming giant Roblox and course platform Thinkific hosted invite-only dinners and parties. Talent management firms and agencies like Viral Nation and Whalar sponsored VidCon and had dedicated rooms for networking. And at VidCon's offsite activities, held at the Hyatt Regency hotel, creator companies like Collab, YouTube, and Jellysmack held exclusive creator lounges — open to those with access to the hotel — which variously featured food, body paint, and an AI photo booth.

The main theme of VidCon 2023 was learning how to become a successful creator, and startups capitalized by showing up in creative ways.Jellysmack was seen throughout the convention.The creator economy startup Jellysmack was one of the most prominent companies at VidCon this year. The company sponsored the event, and its logo was plastered throughout the conference, from the event hall to the badges worn by creators, panelists, and attendees.

 

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