— a document that includes basic information about an influencer's account, engagement data, previous work, and contact information.
Some influencers will send a media kit to every advertiser they work with. They keep this document up to date by adding new metrics and collaborations every few months. Maesha Shonar, a creator TikTok and Instagram, opted for a three-page pitch proposal instead of a standard media kit to land brand deals.
Insider has spoken with several influencers who all have different approaches to pitching brands. Here's how they reach out brands for collaborations, including several email templates they use. How to contact brands as an influencer to pitch a paid sponsorship"You get a lot of no's when you first start to pitch brands, but then you sort of fine-tune your approach," Kovach told Insider.
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