But in 2023, it seems relaxers have come back in style but this time, with a quiet rebrand. If your“For You” page looks anything like mine, you’ve recently come across countless videos of women getting a “texture release” or “texturizer” . The comments on these videos suggest that there is some confusion and contention on what exactly a texture release is. Some recognize the curl-altering treatment as a relaxer, while others stake a strong claim that the two are completely different.
While some see the treatment as problematic because it reinforces the Eurocentric standard that looser curls are better , many are opting to texturize their hair more for manageability than the aesthetic because frankly caring for natural hair can be time-consuming. My average wash day is about three to five hours, on a good day.
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