LGBTQ+ advocates have also expressed frustration with the Bud Light brand for its response to the backlash. The Human Rights Campaign, the country's largest LGBTQ+ advocacy group, removed Anheuser-Busch's "Best Place to Work for LGBTQ+ Equality" designation.— a score that weighs a company's corporate policies, practices, and benefits for its LGBTQ+ employees.
"Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior," a Target spokesperson said in a statement for Insider. But some experts say the backlash is working. As Target and Bud Light faced backlash from conservatives, both brands expressed concern for their employees' safety and rolled-back their LGBTQ+ efforts.could lead to greater reputational problems for brands, Vanitha Swaminathan, the director of the Katz Center for Branding at the University of Pittsburgh's business school, previously told Insider.