Amazon is testing an AI-generated product review feature

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There's something interesting happening with Amazon's product reviews — and yes, it's about AI

AI has truly taken over — e-commerce giant Amazon has even started using the technology to summarize product reviews on its website.

The AI-generated review scrapes information about what customers liked, or disliked about the product, and carries a note which reads the text is"AI-generated from the text of customer reviews."for a"Magic Mixies" toy stated that while customers have given positive feedback praising the item's"fun factor" and"appearance," there are also negative reviews about the quality of the item.

Wieczorek wrote in his LinkedIn post that AI-generated product review summaries could be useful in guiding customers toward newer reviews."It's long been known that aged products — that have had the time to build up large numbers of reviews — have had an unfair advantage against newer entrants," he said.

"This could be a step towards reducing review moats and guiding customers towards newer products that don't have"review moats," he added. Amazon's rollout of the AI feature comes amid hype in the technology following the viral success of the

 

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