For Joe Chura, it started with his own health concerns, as he felt he was drinking too much during the pandemic.Chura cut out alcohol completely for 75 days and lost weight. He curbed his cravings for alcohol by drinking non-alcoholic beer.
“I realized there was nowhere to go that didn’t revolve around alcohol, so I wanted to create a place and develop a really great tasting non-alcoholic beer,” Chura said. “In a nutshell what we do is to help brands better understand why people think, feel and spend the way that they do,” Jambunathan said.
“We're seeing young people sort of give up alcohol and move away from it in droves. Certainly drinking much less, with many choosing to opt out of drinking altogether,” Jambunathan said.“I really don’t see any downsides to cutting out alcohol from your diet,” Palumbo said.“Whether or not you are going to cut back or cut out you have options now,” Palumbo said.
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