CreatorIQ released a new study that shows brands are investing more in influencer marketing.
Most of the brands that increased their influencer-marketing budgets — 76% — were diverting funds away from other marketing activities. The bulk of those dollars came from paid advertising, followed by email marketing and owned social-media marketing, the survey showed. The study also found brands were seeing results from their influencer-marketing efforts. Sixty-one percent of the companies surveyed said they could attribute sales in the last year to creator content on social-media platforms.
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