Charles Hearn, Tommy Nicholas and Laura Spiekerman, the cofounders of Alloy, a New York company that connects banks and fintechs to fraud prevention tools.Innovative firms serving the back office needs of Wall Street and other large enterprises continue to prosper, with promising new startups in a crucial niche–fraud prevention–sprouting.
Experian estimates the fraud prevention services market has grown to $15 billion a year and dozens of identity verification and fraud prevention startups are addressing this issue. Three standout up-and-comers in the field are on this year’s Fintech 50 list. Persona is appearing on the list for the second year in a row; it helps 1,000 customers, including Robinhood and Brex, implement customizable tools to verify user identities and monitor suspicious transactions.
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