Disney CEO Bob Iger touts partnership with Apple on Vision Pro headset

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Disney CEO Bob Iger finally announced some good news after months of cuts and layoffs: a partnership with Apple on its new Vision Pro headset

These moves were all likely necessary amid economic headwinds, but it had to hurt a guy who spent decades building Disney up through acquisitions like Marvel, Pixar, and Star Wars, expansions at theme parks, and much more. No one likes to be the hatchet man.

While this partnership is good news for Iger and Disney, it's worth remembering that Apple's Vision Pro is still looking like a niche product, at least for a while. It'll cost an eye-popping $3,499, for one thing. Compare that to. And VR has yet to take off in a major way for any company. Still, if the Vision Pro is a"revolutionary platform," as Iger predicted Monday, Disney will be right there to reap the rewards. Subscribe to push notifications

 

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