In a world first, Health Canada is ushering in new rules that will force cigarette makers to label each and every butt with a blunt warning.Will the labels work? Will they actually inspire people to give up cigarettes?
“They are going to,” said Rob Cunningham, a lawyer and senior policy analyst at the Canadian Cancer Society, during a recent appearance on Village Media’s Inside the Village podcast. “We are very positive in terms of this announcement. It’s received worldwide media attention and I think it really captures the imagination.”
Twelve per cent of Canadians still smoke — that’s 3.8 million Canadians — and cigarettes remain the leading cause of annual preventable deaths, with 46,000.“If we go back to 1965, there were 50 per cent of Canadians who smoked, including 61 per cent of men,” he said.
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