Six Flags is planning a revamp aimed at getting families to come back to its parks in a bid to revive revenues and the company's stock price., Six Flags Fiesta Texas's president Jeffrey Siebert said the company was planning a"strollerpalooza" this summer, referring to plans to increase the numbers of families visiting its attractions.
Hopes of winning a family-focused clientele are being pinned on a range of initiatives and revamps. They include new child-friendly rides and rollercoasters, an esports facility, and a redesign of its water parks to make them look more tropical, according to the report. In Texas, Siebert told The Journal his park had installed three meat smokers to spread the smell of barbecue through the grounds and encourage patrons to eat more.
"In the industry, we call this a 'kiss good night'," he said."First impressions matter, but so do last impressions."
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Source: CNBC - 🏆 12. / 72 Read more »