The company's Taiwan-based founder and designer, Nicole Chang, said she jumped at the opportunity to work with Swift, because of having already created two custom gowns for the singer's"It was a really great experience working with her, her stylist, and her team," Chang told Insider."They reached out to us this time like, 'Keep it a secret, but she's going on tour, would you be interested?' And, of course, we said yes.
Chang's team had three months to design Swift's gown in time for her to wear it the opening night of her tour in Glendale, Arizona. The team met over Zoom and sent several sketches, beading samples, and mock-ups for Swift's approval. Once she decided on the final design, the team spent three weeks creating the dress. of the design process drew more than 19,000 views.
"With the digital age, it's all about creating that viral moment online," said Amy Chen, the brand's public relations manager.