An unchecked Carlson may bring greater user engagement at the expense of advertiser cash.
Little detail has been shared about which form his new show will take, but it's a safe bet the brash host will look to recreate the elements that kept viewers hooked to his Fox show — provocation. In his brief promotional clip, Carlson spoke openly about his views that the media manipulates viewers. He emphasized that"free speech is the main right" people have, a sign that commentary may be coming that Carlson felt he couldn't share even on Fox News.
Musk is an"undisputed master of self-inflicted wounds in that regard," Paskalis said. He added that he was doubtful the Twitter chief would pursue a"left-leaning pundit" like MSNBC's Rachel Maddow. ," close watchers note his tilt toward conservative figures. And if Carlson is on board, that paves the way for other, equally provocative creators to go big on Twitter.
, users who once found Twitter to be their social app of choice have been posting about their new safe haven. Dare Obasanjo, a software developer with more than 130,000 Twitter followers and who at the time of writing