Its technology tracks what is said in more than 10,000 shows.
Barometer, a startup that shows what content podcast ads ran against, got $2.25 million seed round in late April, led by Knoll Ventures, Bertelsmann Digital Media Investments, and HearstLab — Hearst Corporation's investment fund for women-led startups.Barometer's technology audits the content of more than 10,000 podcasts and, using guidelines from the Global Alliance for Responsible Media, creates a score showing how much risk marketers take if they were to advertise there.
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