, Instagram, TikTok, and YouTube — told Insider that she prefers Facebook over Instagram at the moment.Just two years ago, Instagram was tied with YouTube as creators' second-favorite platform . But as time has gone on, and Instagram has redirected its focus, many creators have grown weary of the platform's changes in the algorithm and monetization tools.
for creators ranging from ad-revenue share on both long- and short-form videos to subscriptions to getting paid for engagement on Facebook posts. And that includes Facebook. Younger generations of creators, who may have not been that active on Facebook as they built an audience, are turning to the platform as they build out their audiences and back-up plans — such as TikTok being banned — Bartoli said.
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