. That's driven demand for translating TV shows and films, but the process is costly.
"The demand is endless, but it wasn't scalable," he said of media companies' growing need for translation."We created synthetic voices that are human-sounding. To apply that to video with compelling, persuasive, emotion is harder. That's the problem we solve for." Papercup also sees an opportunity to translate educational content, TED talks, internal corporate communications, and podcasts.have focused on voice, like Respeecher, which clones voices of bygone actors for movies and video games; and Deepdub, which is using generative AI to dub movies and shows.
Shemen said he believes Papercup is serving a need that's not being met due to a dearth of translators. As for the potential for abuse, he said the company maintains quality control over the process by doing the dubbing itself rather than licensing its technology. And Papercup has said no to certain clients, he noted.
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