"These things are not only great features, they're saving people's lives out there," Cook said."We view AI as huge and we'll continue weaving it in our products on a very thoughtful basis."at Apple's previous earnings call in February, in which Cook similarly affirmed AI's"enormous potential," but kept things broad.
Still, Cook said Apple doesn't comment on future product roadmaps — and he barely mentioned the subject when compared to tech competitors: AIby Meta, Alphabet, Microsoft, and Amazon in their earnings calls over the past month. Cook, on the other hand, responded to exactly one question about AI, spending less than a few minutes on the subject — out of a call with Wall Street analysts that lasted about an hour.
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