Amazon's ad buying platform lets advertisers buy ads on Amazon-owned platforms and other sites.Amazon Ads has poached a longtime Meta executive to lead a key adtech division, Insider has learned.
The DSP is an important piece of software in Amazon's growing advertising business, which topped $37 billion in revenue last year. It competes with the likes of Google, Microsoft-owned Xandr, and The Trade Desk.to improve its machine-learning and predictive algorithmsMacLean will play a key role in explaining these new offerings to large agency groups and nonendemic advertisers — or advertisers who don't sell products on Amazon — two sources familiar with the matter said.
"Kelly has spent 20 years leading and supporting teams that build science-driven products and technology to help brands of all sizes operate smartly and effectively," said an Amazon spokesperson in a statement."Advanced science is at the heart of Amazon DSP, and we'll continue inventing on behalf of brands so they can more easily maximize the reach and performance of their ad spends.