She eventually came across print-on-demand in 2016 and became a successful seller.If you've seen an online ad for it, it's possible Rachel Rofé has tried to sell it.
She then began to think of things she could sell online. She created ebooks about things like baby shower favors and even started an online weight loss membership program after she had lost 100 pounds herself. As orders continued to come in, Rofé put more things on mugs like other dog breeds or quotes. She was manually fulfilling orders by copying and pasting customers' information to a print-on-demand provider and then sharing the shipping information on Amazon. Her sister had a small mug press and would also fill some of the orders.
By 2016, her print-on-demand business took off and her profits continued to grow into a sustainable income. Out of a small rented store, Rofé began her print-on-demand company called CustomHappy. She stocked it with about 20 hobbyist mug press machines that cost about $260 each, similar to that of her sister. Within a few months, orders began to take off. The demand was strong from others who were also offering print-on-demand products.
Between 2020 to 2022, Rofé had gross profits of $5.9 million and a net profit of $1.7 million, according to profit and loss statements viewed by Insider. She estimates that about 30% of the revenue came from selling her print-on-demand products. Her largest expense for this category was the cost of products and shipping, which accounted for about 45%. Rofé gets a 17% discount from her fulfillment company for product costs but not shipping.
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