It provides an email solution for consumers and customer identity tools for publishers and marketers.Lockr, a digital identity management startup, said this week it had raised $2.5 million in pre-seed funding, investment it plans to use to grow its team, scale its userbase, and add more features to its consumer product.
"Publishers need first-party data to generate higher CPMs and match rates," said Keith Petri, Lockr cofounder. CPMs are the rate advertisers pay to reach 1,000 users, and match rates are the ability to match a publisher's audience with a marketer's. For publishers and marketers, the company provides Identity Lockr. If a user attempts to enter a machine-generated email to sign into a site, a message will appear asking them to instead use a personal, work or LockrMail. If the user gives consent, Lockr will provide the publisher with hashed versions of their personal and work emails, aiding subscriber marketing and revenue optimization. Lockr also offers a real-time analytics dashboard.
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