Advanced and mid-market companies are looking for more effective methods to personalize their marketing efforts and cater to a diverse customer base.
Email marketing can be an effective and lucrative marketing channel for many businesses, with a remarkable return on investment of $43.60 for every dollar spent, according to the If you've already built a substantial social media presence, share your signup link across your social sites at least once a week. Many people who like the content they find on your social media channels may be interested in seeing more of it in their inboxes. An easy way to get the ball rolling could be by holding a contest or giveaway on your social site, requiring entrants to submit their email addresses as opt-in to your list.
As you develop your email content strategy, look for ways to make the most of the content already being developed to get more out of your investment. For example, a video you upload to your website can be shared via email, TikTok, and YouTube. Additionally, you can extract engaging snippets from articles that you've shared with your email list and repurpose them as social media posts that include links to your subscriber list. .
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