On Thursday, the Hollywood Reporter, citing an unnamed source close to the situation, saidIn 2018, Beyoncé partnered with Adidas to bring her Ivy Park line to the brand. While Beyoncé remains one of the world's most admired performers, her apparel line with Adidas hasn't lived up to expectations.The Hollywood Reporter wrote that there have been"major creative differences between Ivy Park and Adidas.
The publication noted Beyoncé is"excitedly looking to reclaim her brand, chart her own path and maintain creative freedom."The seeming end of the Beyoncé partnership further highlights Adidas' need for a hit in the
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