‘Patient influencers’ paid by Big Pharma to mislead followers: report

are social media influencers who use their platform to promote pharmaceutical medications and/or medical devices.

“The patient influencers wanted to be an accurate, trustworthy source for their followers and did not ever want to mislead other patients,” the researchers were encouraged to find. About 15% of the cohort said they share news releases from pharmaceutical companies with their followers if the information was deemed relevant, and 12% claimed to cite medical studies to explain the information to their followers.

The Federal Trade Commission mandates that influencers must disclose if they have been paid by using hashtags, such as by adding #ad or #sponsored to related posts, while the Food and Drug Administration has rules and regulations regarding what can be said on social posts. Nevertheless,Many people are distrustful of big pharma and feel more comfortable taking advice and getting information from a micro-influencer whom they feel they can trust.

No surprise there

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