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Top influencer talent managers, agencies: YouTube, Instagram, TikTok

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We built a database of the top talent managers and agents for creators and who they represent

Managers and agents help creators make money and choose which business opportunities to pursue.As the creator economy booms and influencers emerge as a core part of the entertainment world, a robust apparatus of personnel has grown around them.

Traditional agencies that work with top Hollywood talent — like blue-chip firms CAA, UTA, and WME — have gotten into the business of representing YouTube, Instagram, and TikTok stars, working with popular creators from Addison Rae to Emma Chamberlain. Some management firms and agencies are focused on specific criteria, like creators in the lifestyle category or those from diverse backgrounds.

 

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