Italian project highlighting 'Imperfect' models aims to redefine beauty

ROME — A project on Instagram to highlight ordinary women and their imperfections has transformed into a modeling agency that aims to redefine notions of beauty in Italy.

People are also reading… "I changed things so that my weakness, or how I perceived a weakness, became my source of strength, my distinctiveness." she said. "I feel like a revolutionary because I realize that around me all this did not exist before L'Imperfetta," Giancane said."It feels like a revolution, a battle to fight hard, because there are so many difficulties."

Lucia Della Ratta, a university student in Rome, hid her albinism for most of her life, coloring her pale hair darker shades and using tanning lotions on her skin. Under the pandemic lockdown, she let her natural hair color grow out and began posting photos on Instagram.

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Italian project highlighting 'Imperfect' models aims to redefine beautyThe Imperfetta (Imperfect) modeling agency has a casting book full of models of all sizes and ages, spanning the gender spectrum, some with disabilities or medical conditions like alopecia or vitiligo, visible scarring or who have lost limbs.
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