"I think it is critical to remember that over the past decade, all things considered, and with enough ad spend, it has not been 'hard' to reach $50 million of revenues selling apparel," said BMO Capital Markets managing director Simeon Siegel, in an email to Insider."Doing it profitably and sustainably, on the other hand, was another story.
Komp is optimistic about Gulden but noted lingering brand headwinds in China and from winding down the Yeezy line. In a statement to Insider, an Adidas spokesperson said the brand's partnership with Beyoncé is"strong and successful." "As part of our valued strategic partnership with lvy Park, we continue to be inspired by our collective vision and are proud of the work we have created together," the spokesperson said."As a matter of principle, we do not disclose key financial figures for individual product categories.". The contract between Beyoncé and Adidas expires after 2023, according to the Journal, which reported Adidas has discussed ending or revising the deal.
While the future of Ivy Park with Adidas is uncertain, Adidas has announced two other potentially significant moves in recent days, including a
Proof you can’t just plug any celebrity in and replace Ye. He’s earned and deserves full respect.
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