. It's a public company, so it must signal to mercurial investors that it's still number one in the market it dominates.
"While Bing today only has roughly 9% of the search market, further integrating this unique ChatGPT tool and algorithms into the Microsoft search platform could result in major share shifts away from Google and towards Redmond down the road," wrote Wedbush analyst Dan Ives in a note Tuesday.
This is also a make-or-break moment for public opinion in general towards AI. Microsoft and OpenAI giving people a first-hand experience of how AI will transform their online experience could go one of two ways: convincing the public that AI is a force for good, or terrifying them. For Google, which sees AI as"the most profound technology we are working on today,"