One day in January, a once-regular customer at Fuel Training Studio in Newburyport, Massachusetts, stopped in to take a “shred” class. She hadn’t stepped foot in the gym since before the pandemic.
They weren’t alone. Gyms and fitness studios were among the hardest hit businesses during the pandemic, hammered by lockdowns and then limits on the number of people they could allow in for classes and workouts. Unlike bars, restaurants and live venues, there was no industry-specific federal aid given to
Many gyms and fitness studios had to quickly diversify their offerings in order to attract customers during the pandemic – and some say those changes worked so well, they’re permanent. In his new space, Codio limits people on the floor to 10 or 12 so customers feel more comfortable COVID-wise. But most customers he sees are “over COVID,” and not as worried about getting sick as they used to be, he says.
“People just love being outside, especially when it’s really nice out in the spring, even in the summer when it’s hot,” she said.
Gyms aren't all the same. A yoga gym is space, instructor and your mat. A body building gym requires large space, more equipment, more matinence, more workers. PF price point is so low many people buy in and lie to themselves that will go but don't. Less people, less work, profit
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