According to Grand View Research, the pandemic expanded the global mental health app market, increasing 54.6 percent between 2019 and 2021, and estimated to be worth $5.2 billion in 2022. Expansion is expected to continue with an estimated 20 to 22 percent year-over-year growth in the next five years. This is backed by consumer usage; according to a survey from McKinsey & Company, 64 percent of consumers use aapp daily.
Headspace provides daily mindfulness exercises and guided meditations for ongoing mental care. The key draw for users to try out Headspace is convenience. Through the app, a user can implement a daily practice that only takes a few minutes. This sort of daily use can help people hold themselves accountable, Mancao said.
Real features guided check-ins to track the user’s journey, virtual therapist-led events, live group therapy sessions and interactive mental health programs called pathways. The ability to be anonymous in group sessions on Real is enticing to many users, who may be more comfortable sharing something in this environment than they would in one-on-one therapy, according to Safira.“When I think of the world in 10 years, 2032 mental health care is going to look a lot more similar to 2022 fitness.
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