In order to further promote its offerings and destigmatize the category, Hers tapped Bell to share her mental health journey and ignite conversations with her community.
“Kristen’s genuine personality and openness about her mental health resonates with people in a really honest and authentic way. Harnessing her influence and community, we hope to support people looking for a better way to take care of their anxiety and depression. In working with Kristen, we want more people to understand that mental health care doesn’t have to be daunting, scary or unattainable — trusted care is available right now,” Coles said.
Over the next year, Bell will work closely with the brand to provide mental health education and promote treatment options through various forms of content. To kick-start the initiative, the brand has released two advertisements featuring Bell. In one ad, a stressed-out Bell asks the many versions of herself what she should do to manage her anxiety.
“It’s no secret that I’ve sought help for my own anxiety and depression. While it may sound intimidating, professional help can be lifesaving for some people struggling with mental illness,” Bell said in a statement. “I’ve been advocating against the stigma of mental health for a long time, and I feel immensely proud to be teaming up with Hers to help people understand that high-quality care for anxiety and depression is readily available.
AndrewDudum Mental health is so insanely destigmatized in many ways We celebrate mental illness now and elevate it
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