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Rolfe Winkler: Cerebral is listing controlled substances in its pitch deck for investors. It has a slide and a presentation that we reviewed. They have a little pill bottle there, a little capsule right underneath it, and controlled substances leading to an arrow that says, "Now is the time to capture growth."
Rolfe Winkler: "Forgot to ask, totally unrelated, but is Adderall in Cerebral pipeline? Was talking to a supplement company today related to stimulants that said a couple Adderall startups were doing well early innings." Kyle responded, Yep. We're already doing it in some states and it's growing like crazy." And the board member replies, "Awesome.
Shelly Balkey: When I heard that ADHD was rolling out, I said, "Hey, can we talk about what we need to change in order to make sure that we're doing this in a responsible way?" And I was told, "This is happening." It was already written. I as being the, I've already told you, like at that time, the person in the company that was the highest that had a medical license, I didn't write that policy. I didn't sign off on it.
Shelly Balkey: If you look at the questions, they're fairly easy to figure out on how to answer as to whether or not you have ADHD. So in all of medicine, there is a great deal of trusting the patient, right? Their pain is what they say it is. They say that they're not suicidal, then they're not suicidal.
Shelly Balkey: Qualified? Yes. Had the tools to do it properly? No. And that was problematic to me. As we started to accept more complicated patients, this would've been a good point to reevaluate, were they an appropriate candidate for telemedicine? And that piece was missing. Rolfe Winkler: He was certainly fired up. The people we know who were around him say he was very excited by the growth opportunities that the company was pursuing. They also said he was laser focused on patient retention. This idea that, "We want to bring customers, once we bring them in through the ads, we want to keep them as long as possible, and we want to make sure that we're doing things that will keep them subscribing to our service as long as possible.
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