" was over as competition increased, and Netflix was putting creators on a shorter leash.
But just as Netflix was pulling back from its most creative content, the streaming wars were heating up. The longtime streaming competitors Amazon Prime Video, Hulu, and CBS All Access were stepping up their game. 2019 and 2020 saw the launches of major competitors: Disney+, Apple TV+, and NBC's Peacock. In 2020, Warner Bros. expanded its streaming platform with the launch of HBO Max, supplementing its HBO library with a raft of streaming-only shows.
As Schiffer's comments suggested, to compete in a tougher market, Netflix began to alter its approach to content. Instead of investing in the highest quality, it refocused on quantity to ensure there was always something new in the library to entice people to stay subscribed.
Netflix made an especially big move into reality television, with dating shows like"Love Is Blind" and"Sexy Beasts," alongside cooking-challenge programs like the meme-inspired"Is It Cake?" and"Nailed It!" Emulating basic-cable channels like TLC, Food Network, and the History Channel is attractive to Netflix brass because reality shows are much cheaper to make than scripted TV and fill out the catalogue, while attracting plenty of viewers.
its own take on a popular challenge show like"Survivor" and a version of"American Idol" — one of the most successful shows in American television history — designed to appeal to the"TikTok generation."shared with Insider by Hollywood talent agencies earlier this year, Netflix is on the lookout for"big, broad stories that can be told on a budget.
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