Creators get whiplash from Instagram monetization changes

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Creators are getting whiplash from Instagram's unpredictable changes in how they can make money — and some are leaning away from the platform

But not all have lasted, with Instagram shutting down programs that some creators relied on.Instagram creators are tired.

But there has been a big problem. Instagram's tendency to launch and then shut down or scale back these initiatives has left many creators with the feeling that the platform has repeatedly pulled the rug out from under them. Many creators said that Instagram's attempts to build a sustainable ecosystem to help them make money have instead led to burnout and confusion, with some influencers looking beyond the platform for alternatives.

 

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