’s weekday “Inside Politics” and Fox News’ Sunday media-affairs program, “MediaBuzz,” are determined to be “low risk” by the same standards. CBS’ “CBS Evening News” gets one of NewsGuard’s “lowest risk” determinations.It remains unclear whether the content analysis — NewsGuard distills its analysis, crafted by journalists, into a “nutrition label” — will have the power to shift millions of dollars in advertising. Still, Interpublic Group will continue to use the guidance.
If advertisers grow more concerned about such stuff, millions of dollars could be at issue. CNN is expected to generate $724.5 million in advertising in 2022, according to projections from Kagan, a research unit of S&P Globa Market Intelligence, down 9.3% from the $799.4 million it secured in 2021. MSNBC is projected to capture $638.9 million, according to Kagan, down 8.6% from the $699.7 million it won in 2021. And Fox News Channel is seen snaring nearly $1.
A NewsGuard analysis of MSNBC’s “Morning Joe” — which received a rating of 4 out of 10 — found that while segments “frequently cite credible news reports and interviews with newsmakers, the hosts and guests have conveyed false and misleading information on a range of topics.” NewsGuard also found the show “typically makes little to no effort to convey a variety of perspectives.”
TV news is the worst
CNN would be “Fake News Flakes”. CNN