Depression as a marketing tool? When influencers get the mental health conversation wrong

Open conversations about mental health are as important as ever — and social media influencers can play a key role in starting them."When you are depressed, everything can often seem black and white. Meanwhile, color is much nicer … But how can you add color to your miserable thoughts?" German influencer Cathy Hummels captioned now-deleted pictures of her wearing sparkling sunglasses on Instagram.

Those included sleepwear, beauty and hair, tea and jewelry brands as well as a chain of bookshops, which were frequently tagged in content posted during the trip.,in which, one by one, those on the trip stood in front of the camera, making gestures like hugging themselves, pretending to drink out of a bottle or covering their head with their hands. Depending on the person and gesture in the video, corresponding writing appears.

Hummels said she experienced depression as a teenager and was seeking to raise awareness and show that mental health issues can impact anyone, including celebrities. The U.N. health agency says depression is different from typical mood fluctuations and short-lived emotional responses to challenges in everyday life. Indeed, it can develop into a serious health condition, "especially when recurrent and with moderate or severe intensity," and people can suffer greatly as a result.

This sentiment is echoed by the Deutsche Depressionsliga, whose statement points out that these conversations often help raise awareness."Don't portray this life threatening illness as something casual and easy or a temporary mood! Please choose your words carefully!" Deutsche Depressionsliga said. It added that people should always signpost ways for those with depression to get help and explain that the illness often requires therapy.

How about when so-called news media use fear-porn to push a narrative?

MakeIt This 'mental health' thing is tossed around like confetti.Dahlmer,Bundy,Manson,they were ill.Little Susie crying in the corner because her boyfriend dumped her isn't 'Mental Health',it's LIFE!!!

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