In 2021, the Center for Intimacy Justice conducted a study with 60 women’s health-focused brands to quantify these censorship issues. All 60 businesses reported Meta platforms had rejected ads and 50 percent reported their accounts had been suspended.
Maude, a sexual wellness brand that launched at Sephora earlier this year, has faced censorship since its 2018 founding. The brand is unable to advertise most of its products due to rules around items that promote pleasure. However, Maude founder Éva Goicochea said the brand rarely uses wording specifically referring to pleasure. The lack of clarity in how to promote products has negatively impacted her ability to grow Maude’s business.
For Jems, retail censorship has also been an issue. Retailers will only allow Jems to be featured on the condom aisle, rather than in the grab-and-go section or the travel aisle. Furthermore, retailers have rejected Jems, as they are deemed inappropriate. “It’s really on the retailers to provide more options to people, and so it’s almost a moral obligation or responsibility to be a part of this movement where you are offering choices when choices are being stripped away,” said Emory.
However, this issue isn’t just impacting products that are geared toward sexual wellness and safe sex. Pause Well-Aging, a skin care brand developed for women in the menopause stage of life, has faced similar issues in marketing and selling its products. Pause Well-Aging founder and chief executive officer Rochelle Weitzner said she initially faced issues from the media upon the brand launch in 2019. At the start, outlets weren’t interested in covering the menopause category.
Health Health Latest News, Health Health Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: MarketWatch - 🏆 3. / 97 Read more »
Source: mindbodygreen - 🏆 296. / 63 Read more »