, just one type of skin hyperpigmentation "affects approximately 5 million people in the United States with a prevalence rate up to 40 percent in certain populations."
A quick skin hyperpigmentation internet search displays an astounding amount of medical and beauty articles on "fixing" uneven skin tones. In addition to paid advertisements for local beauty clinics, a wide range of skin-lightening products take up the first page of results, including vulva and anal bleaching products.
Beauty and body standards are socially constructed and influenced by history and power. Once the transatlantic slave trade and Protestantism came around, Blackness was established to be the opposite of what constituted health and beauty, while white femininity became the universal ideal. It’s the same societal structure thatand thinness as white.
Skin color became an established marker of class, with lighter skin being associated with civilization and darker skin being associated with inferiority. Jaclyn Roessel, president of— a digital media and education company dedicated to integrating Dine’ and Indigenous ways to build anti-racist communities — shares, "there's this understanding that to be perceived as lighter is to be tamed, to be civilized, to be less primitive.
Darker skin color typically has negative and shame-based associations: disease, ugliness, poverty, inferiority, servitude, and uncleanness. Hyperpigmentation is one of those skin conditions associated with Blackness, and therefore it is automatically seen as a pathology, even though people with lighter skin also experience conditions that cause skin discoloration, like rosacea.
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