Skincare culture runs deep — and celebrities are cashing in

Why skincare seems to be having a momentOh, there are so many reasons why skin is having a big moment. Color cosmetics are sometimes seen as superficial or like a vapid pursuit.

The idea of good skin [does] shift over time as beauty standards and beauty trends do. Currently, the ideal of good skin is very smooth, extremely shiny and wet looking. There is no allowance for changes in tone or texture. It's very flat and glass-like. It reflects the state of our largely virtual digital lives. We're expecting our faces to look like a screen. ... And it's so interesting because when you look back on the history of beauty standards, this isn't a new phenomenon.

Something that I always like to say is that skincare culture is just dewy diet culture. And you can make these really easy swaps to see if a piece of content feels right to you. So for instance, I think in Katie Sturino's Botox post, she was talking about erasing her frown lines.

And it really sort of bamboozled us into believing,"OK, that's the beauty that my spirit is craving." And that's also why it's so unfulfilling. We keep buying and trying to make ourselves look different because that inherent human longing for beauty is not satisfied by the physical, standardized, industrialized stuff. I don't have an answer for it. I don't know how we connect with that kind of beauty. But that's what keeps me going.

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Skincare culture runs deep — and celebrities are cashing inThe promise of the skincare industry – and the celebrities crowding it – is that it's about health, not superficial beauty. But is it? I put on moisturizer everyday. Does it work? I don't know. But my face sure is wet when I'm done. Once celebs were paid to endorse products they don't use. Then they decided to cut out the middleman man. Now everyone has a skin care, makeup, clothing, perfume, etc, line. They still don't use that stuff. But media promotes it relentlessly. Is it about caring for the largest organ of the body because it matters? Or it matters because people see it the most?
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