One perk of running Canada’s largest book retailer must be the endless reads. So what’s on your nightstand?VogueFormer CEO Heather Reisman, now Indigo’s executive chair, developed a cult following with Heather’s Picks. Can we look forward to Peter’s Picks?
I don’t think so, but we’re curating for our customers more than ever. Say you buy a music book—we could suggest some vinyl too. It’s about meeting the needs of diverse patrons. The days of just browsing the shelves are behind us.Indigo has roughly 15 million titles. Increasingly—and this has become big with people sharing favourites on TikTok—you see a lot of hype around books that were printed many years ago, which almost never happened in the past.
Customers can detect authenticity. We have a team of readers who go through about 200 books every week to decide what to promote or recommend. Everyone has that friend with the best book recommendations, and Indigo wants to be that friend.Yes, it was always the plan to have me get to know the business and then become CEO.I love building companies that will be relevant in the future. People have talked about the death of books for 50 years, but it hasn’t happened.
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