Both Sickness and Health, It Turns Out, Are Contagious

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Just like viruses, health fads such as Peloton, Pilates and Zumba spread rapidly and then fade, writes columnist JoshZumbrun

, researchers have moved far beyond the Framingham study in their understanding of contagion.

Dr. Leahey of UConn has also used randomized trials to show the phenomenon genuinely reflected causation, not correlation, among acquaintances sharing certain behaviors—and not just harmful ones. “We wondered, can the flip side be true? Are positive health behaviors also influenced by social networks and norms?” she said.What past fitness fads have you tried, and what were your impressions? Join the conversation below.

Contagious health behaviors don’t yield numbers such as reproduction rates or herd-immunity thresholds the way viruses do. But researchers have found many ways to quantify these contagious effects., for example, that spouses who undergo no treatment still lose about half as much weight as a partner going through treatment.

“You’re always going to get arguments, ‘It’s a trend, not a fad,’ ” Mr. Thompson said. “I think we’ve proven some of them are fads.”The exercises with staying power, for example yoga, tend to generate new variants, Mr. Thompson said. One variant of yoga, for example, is sweat-drenched hot yoga. Another is yoga nidra, where the goal is to nearly fall asleep. There’s also deeply earnest restorative yoga, and then there’s goat yoga.

 

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JoshZumbrun Pilates and Zumba has been popular for 15+ years (maybe longer). Virtual cycling/workouts are here to stay, regardless if it’s Peloton or Apple or whatever else. Dumb article

JoshZumbrun As a publicly traded company please disclose whether you do, or do not hold a position in Peloton stock.

JoshZumbrun pretty sure that is the definition of fad.

JoshZumbrun

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