When a doctor is working with a patient with a different background, Choksi explains, empathy and listening isn’t always enough. Clients want to feel understood and feel comfortable explaining their issues, without feeling like they will be overlooked. “You could be an empathetic person, but still not be an inclusive person because you don't know what tactic.
Another benefit of more inclusive care? Patients will want to stick with their doctor. According to Violet, its data shows that healthcare providers who have received the company’s training show patient retention levels at day 60 that are three times higher than the industry standard. Brightline CEO Naomi Allen is not only an investor in the seed round, but her company is also using Violet to train its workforce. “About 90% of them have gone through Violet’s benchmarking process. And then collectively across Brightline therapists, we completed about 900 hours of education around providing inclusive and affirming care,” she says. Through Violet, Brightline has also been able to monitor proficiency in the courses that their coaches and therapist have taken..
The members of Violet’s founding team have backgrounds in digital health companies such as Oscar, Iora and Tempes, which is what attracted investor Cat Hernandez, a partner at The Venture Collective. “Much of my decision to invest in this business a year and a half ago, then continuously invest along the journey and then become a board member is anchored around wanting to work with somebody who is authentic in their mission and has the ability to execute,” she says.
For Choksi, the reason for his team’s ability to execute isn’t just their experience in healthcare, but their diverse backgrounds. “I am a huge believer that the best innovation comes from people that take their lived experiences and decide that they want to see a change in the world being a gay man, being somebody that grew up on Medicaid. Being an Indian immigrant, where starting at the age of 10, I was the translator for my parents,” he says.
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