Facebook ad-tracking script exposes 1.36 million patients’ healthcare data

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Novant Health has disclosed a data leak affecting a massive number of users due to a misconfiguration of Meta Pixel tracking code.

Meta Pixel tracks user activity and advertising performance when incorporated into a website’s JavaScript code. Meta Platforms is Facebook’s parent company., including passwords, contact information, and credit card details.

Information possibly sent to Facebook includes patients’ email addresses, phone numbers, IP addresses, contact information, appointment types and dates, selected physician, button or menu selections, and content typed into free text boxes. It incorporated the Meta Pixel into its Covid-19 Facebook advertisement campaign starting in May 2020.

 

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