SINGAPORE: A survey that measures the current levels of environmental sustainability awareness and climate action among Singaporeans has found that baby boomers are leading the pack in embracing climate actions.
"Such actions lead to better health and help them save costs as well, another motivating factor in their adoption of greener behaviours." Baby boomers' advocacy score - which measures how often one encourages others to adopt green practices - saw a sharp rise from 4.7 last year to 6.1. OCBC noted that baby boomers went from scoring the lowest among generations in the previous edition of the survey to the highest this year.
Despite 47 per cent of respondents indicating that they desire to live a sustainable life for a greener future, more are engaging in carbon-intensive behaviour such as using air-conditioning as the main mode of cooling their homes and buying new, non-essential items more frequently than once a month, as compared to 2021.
Although the overall score remained the same as last year, Ms Koh Ching Ching, Head of Group Brand and Communications at OCBC Bank noted that this year’s survey results showed more Singaporeans want to create a more sustainable world but find it difficult to make the real change when it is expensive or not convenient.
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