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Sun smarts: Sunscreen, UV-protective clothing are important elements for safeguarding skin

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It\u0027s estimated that 9,000 Canadians will be diagnosed with melanoma skin cancer this year — 1,200 of whom will die.

, are incorporating sun protection technology into their textiles and designs in a response to increasing customer demand for options they hope will help protect against harmful rays.

The company first introduced products with a UPF in 2004. Since then, the offering has become a bestseller for the brand, prompting the product expansion to include more than 40 pieces.Article content With proper sunscreen and protective clothing in the rotation, Li says there are a few more factors for a fully “comprehensive strategy to protect against the sun” including seeking shade and avoiding prolonged sun exposure during the peak of 11 a.m. to 3 p.m.Article contentWith an abundance of sunscreens on the market, it can be tricky to find the perfect potion for your preferences.

 

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